eBay vs Louis Vuitton
Thursday, July 3rd, 2008eBay to end all Louis Vuitton auctions in fake purse dustup
A french court has ordered eBay to pay €38 million ($63 million) to LVMH Moet Hennessy Louis Vuitton SA, a French luxury goods manufacturer, due to claims that the auctioneer hasn’t done enough to prevent sales of counterfeit luxury goods. But the order went beyond simply fining them for lax policing of their auctions, as it bans eBay from selling any Louis Vuittan goods, legitimate or not.
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In addition to the fine eBay has been ordered to pay by the Tribunal de Commerce in Paris, the ruling also ordered the company to stop all sales of LVMH perfumes, counterfeit or not. “It’s a groundbreaking decision that will help protect creativity,” said Pierre Gode, a member of LVMH’s supervisory board and adviser to chairman Bernard Arnault. It is also a decision that, unsurprisingly, eBay will appeal.
Protect creatvity? HAHAHA! More like your pocket change, asshole. Louis Vuitton’s greatest achievement seems to have made one baseline design for a leather bag in one colour scheme (medium brown, or whatever bullshit name they’ve made up for it internally), and then plastering their own brand initials all over it. Nike sports, move over. Odd thing is, well-funded women all over the world doesn’t seem to mind making themselves walking advertisements for LV.
“If Counterfeits appear on our sites we take them down swiftly, but today’s ruling is not about our fight against counterfeit[s],” eBay said in a press release issued quickly after the ruling. “Today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers everyday.”
Bullshit is bolded, truth is italicized. FWIW, eBay has my support - in principle - on this one, although I could care little less about two corporate giants on the throats of each other. Second, it suits eBay well to feel the teeth of law sink in, because they have been major assholes in that league (and others, most notably the ban on PayPal payments until they squeezed the proprietor of that biz enough to make him sell out to them) several times before.



